If you see an advantage in gaining fresh insight into the international market from researchers based in your target country, then you need to know more about the Transcontinental Market Research (TCMR) Program. The Program, offered by Memorial Univeristy’s Students in Free Enterprise (SIFE) already has an excellent track record. They partner Memorial business students abroad with Newfoundland and Labrador companies looking for the edge that market intelligence can deliver.

This year SIFE has researchers in England, Germany, Hong Kong, and New Zealand. They also have a position in France but that student has been partnered with a local company. The target date to complete all partnerships for this year is the first week of December. The remaining students are ready to conduct research on your behalf that is specific to geographic areas or sectors of interest. The primary research by the student team usually involves meeting with and interviewing industry representatives within your target group. The student researcher can help you establish or expand regional contacts.

Companies interested in conducting research through the TCMR Program, pay a $500 fee which covers equivalent expenses. In return, the partner companines get a confidential research report that includes recommendations and an implementation strategy.

Since 2006 the TCMR Program successfully completed 44 projects to help Newfoundland and Labrador businesses build a presence overseas. And they are continuously expanding their offerings. If your company is looking for market information that is outside the scope of their usual research parameters, the TCMR Program team will endeavour to customize a research project that more closely matches your needs.

To learn more about SIFE’s TCMR Program click here.

CONTACT INFORMATION: Interested companies can contact David de Visser, Program Coordinator, at david.devisser@tcmr.ca OR Tel: (709) 864.8986 OR David de Visser, Transcontinental Market Research, Faculty of Business and Administration, Memorial University of Newfoundland, St. John’s NL A1N 3X5.