Gaining customer, competitor and market insight through competitive intelligence

Canadian Manufacturers of Newfoundland and Labrador (CME-NL), the Newfoundland and Labrador Environmental Industry Association (NEIA), and the Aerospace and Defence Industry Association of Newfoundland and Labrador (ADIANL) are bringing world renowned competitive intelligence expert Dr. Jonathan Calof to Newfoundland. Strategic and Competitive Intelligence Professionals, (a global association of intelligence professionals) define competitive intelligence as “a necessary, ethical business discipline for decision-making based on understanding the competitive environment”.

Dr. Calof is a noted consultant, lecturer, and researcher in competitive intelligence. He has helped hundreds of companies of all sizes around the world enhance their competitive intelligence and insight practices. In recognition of his world renowned expertise, Jonathan Calof received Frost and Sullivan’s life time achievement award for competitive intelligence and Strategic and Competitive Intelligence Professionals fellow’s award.  He is the only Canadian to receive both these honors.  Dr. Calof also has a regular column in Competitive Intelligence Magazine, the premier magazine for intelligence practitioners.

Spend the day learning what it takes to develop the intelligence and insight your organization needs. Dr. Calof will highlight the steps required to gather competitive intelligence and provide tips on developing a competitive intelligence strategy for your company.  

Dr. Calof will also share with you results from a recent SCIP (Strategic and Competitive Intelligence Professionals) survey on practices around the world. Some of the topics that Dr. Calof will cover include:

a)      How to organize to take advantage of the huge intelligence opportunities at trade shows and conferences

b)      Approaches for better networking and interviewing

c)       Tips for putting together intelligence plans

d)      Examples of how small and medium sized companies have developed world class intelligence

The session will take place on Monday, November 9, 2015 from 8:30am – 4:30pm at 90 O’Leary Avenue, Suite 207. If you or anyone in your company would benefit from this session, please contact Melanie Maher at or call 237-7354.