(November 14, 2013, St. John’s, NL) An energetic, story-focused media campaign that promotes the innovative work being done by entrepreneurs, industry and research institutions throughout Newfoundland and Labrador was launched today by the Honourable Kathy Dunderdale, Premier of Newfoundland and Labrador. Premier Dunderdale was joined by representatives from Provincial Aerospace, Best Boy Entertainment, SubC Imaging, Magine Snowboards, C&W Industrial Fabrication and Marine Equipment, Verafin Inc., Bluedrop Performance Learning Inc., and Memorial University to launch the campaign at the Provincial Aerospace Centre in St. John’s.

“There are so many incredible stories emerging from all over Newfoundland and Labrador that demonstrate innovation and contribute to the strong, growing vibrant economy in our province. Through the Innovation Lives Here campaign, our government is launching a movement to celebrate those successes and acknowledge those who are excelling in innovation. We have an amazing story to tell and who better to tell that story than those whose ingenuity and drive is writing it.”
– The Honourable Kathy Dunderdale, Premier of Newfoundland and Labrador

The Innovation Lives Here campaign will feature a number of Newfoundland and Labrador innovators and entrepreneurs telling their stories, with the initial phase of the campaign beginning immediately. The campaign will feature television commercials, cinema feature spots and a new website, www.innovationlivesherenl.ca, which includes the commercials, short videos and information on other innovation success stories. The first phase of the campaign will feature Provincial Aerospace, Best Boy Entertainment, SubC Imaging and Magine Snowboards, with other groups to be featured in future spots. Organization profiles can be found in the backgrounder below.

Provincial Aerospace is an aerospace and defense company with a focus on mission systems design and integration, aircraft modifications, surveillance operations, logistics and in-service support. Having flown maritime surveillance aircraft for over 35 years, Provincial Aerospace has evolved into a world leader in intelligence, surveillance, reconnaissance and maritime patrol aircraft operations and systems.

“Provincial Aerospace gained its expertise in maritime surveillance by flying in one the most challenging climates in the world – the North Atlantic. The experience gained here at home has propelled us to success around the world and made us global leaders in our industry.”
– Steve Dinn, Vice President, Provincial Aerospace

Best Boy Entertainment is a multi-media production company with productions focused on docu-dramas, children’s educational games, as well as television and interactive web content.

“Best Boy Entertainment is committed to making innovation the core of everything we do – from developing a children’s toy that features augmented reality to adopting motion capture technology in our television and film productions. Our Zorbit’s Math Adventure games for children test the boundaries of gameplay and education. We believe our success as a company depends on maintaining a culture of innovation. The Department of Innovation, Business and Rural Development has played a vital role in our pursuit of innovation, and we look forward to a continuing partnership.”
– Judy Snow, Best Boy Entertainment

Based in Port au Port and established in 2011, Magine is fully engaged in the passion of designing, developing and delivering lasting quality snowboards.

“We have been working with IBRD from the early stages of Magine Snowboards. Their support and guidance have been integral in amplifying our efforts, allowing us to compete in a national marketplace and bring revenue to the province. We are thrilled to work on this campaign so we can welcome viewers into our operation to share our vision, dedication, and passion for manufacturing here in Newfoundland and Labrador.”
– Mike Maddock, Magine Snowboards

SubC Imaging is a dynamic knowledge-based company providing leading edge imaging solutions for underwater applications. SubC’s product portfolio includes a comprehensive range of underwater video cameras, digital stills cameras, lighting and media management solutions. SubC Imaging also specializes in systems for Remotely Operated Vehicles, Autonomous Underwater Vehicles and Standalone installations.

“SubC is very excited to be a part of the emerging Ocean Technology sector in the province. Provincial Government support, through organizations such as the Research and Development Corporation, has been integral in fostering the development of technology not found anywhere else in the world. This has enabled SubC to establish a highly-skilled workforce in Clarenville with promising prospects for future growth. Additional support through the department of Innovation, Business and Rural Development has greatly assisted SubC in its international market development efforts. As a result, SubC products have been sold worldwide to clients in over fifteen countries.”
– Ron Collier, Director of Sales & Marketing, SubC Imaging

Newfoundland and Labrador is leading Canada in economic growth in 2013, where business optimism remains high, the resource sector has boosted capital investment to record levels, created employment and raised consumer spending.


    The Innovation Lives Here campaign will feature Newfoundland and Labrador innovators and entrepreneurs and will increase awareness of business and innovative projects that are happening in the province.
    Innovation Lives Here will promote Newfoundland and Labrador as a destination of choice to live, work, invest and create successful businesses.
    The campaign is a multi-phase initiative with initial launch beginning November 14.
    The campaign will be featured in TV spots, and Cineplex theatres in St. John’s, Mount Pearl and Corner Brook.
    A website (www.innovationlivesherenl.ca) has been launched which will include TV spots, short videos and information on other success stories happening throughout Newfoundland and Labrador.

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Media contacts:
Jennifer Tulk
Director of Communications
Office of the Premier